http://www.mouseprint.org/
Here are some recent articles so you can get a "flavor" of their investigations...
Seven ounces are gone from the jug. Side by side, the difference in jug shape is obvious, but consumers rarely get to see the old and the new together on a supermarket shelf. While they may notice the shape is different, they may not realize they are getting almost a cup less of oj. According to one supermarket dairy manager, the price has stayed the same. And as is often the case when a product is downsized, the manufacturer diverts your attention away from the net weight statement by pointing out something new. In this case, they discontinued the old screw cap and added a new flip top one. On second thought, maybe the company just found a new way to screw customers.
Another:
A few years ago, the major ice cream makers downsized their half gallon containers to 56 ounces. It took a while for many consumers to catch on to the change, and once they did, shoppers were not happy. Now we are right in the middle of another downsizing by the ice cream industry. Check your grocer’s freezer case, and you are likely to find both the current 56 ounce container of ice cream along side the new size.
Some manufacturers like Breyer’s are introducing containers that are 48 ounces, down a full eight ounces, and the price has remained the same.
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5 comments:
This story reminds me of the time in the late 1990's when Poland Spring home delivery changed the size and shape of the big bottles one hangs on a cooler of other dispenser. At that time, they changed to a round bottle containing 5 gallons from the original rectangular 6 gallon bottle. The letter sent to home delivery customers pointed out the virtues of the new "easy to handle" bottle, the "environmental benefits of using less packaging, and that even with all these changes the company would continue to deliver its' high quality pure water. The letter mentioned that the price would stay the same for the smaller bottle, but asserted that this was a good thing. It read a lot like something you might have read in "1984". I do have to hand it to PS though: the letter was signed by the Marketing Manager of the time...one Mr. Peter Crook!!! I hold onto that letter to this day to remind me of the duplicitous tactics of the "smart" people in America's corporate world. Yeah MX, the "Let's Screw the Consumer" departments are ALWAYS at work. Is that synergy?
maaahhhk,
you're a better man than me. I would have told PS to F OFF and switched to good old tap water!
No Vince, MUY STUPIDO is a better description for me!!! Even with all the duplicitous actions I STILL get PS home delivery!!! Simply because I like the way it tastes as compared to our local best tap H2O.
I saw errr ahhh maaaaahhhhk's post,,,,then I SAW this commercial.....THEN Suddenly, I had an Epiphany and it ALL came together....!!!! watch the Video...
http://www.youtube.com/watch?v=epsH1_A67CM
BAH HA HA HA HA HA HA HA!!!!Hey, you're right, epiphany time! the improvement to my overall aerobic strength caused by carrying the "portable resevoir" could be IMMENSE. AND, I think the next time I'm mixing up MAAAAAHHHHtinis, I'll do it in the empty "resevoir"! The "Cape Cod" t shirt was nice touch!
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